Apple has officially finally introduced its latest lineup, including the iPhone 15 series, Apple Watch Ultra 2, and Apple Watch Series 9.

The Apple Watch Series 9 boasts significant improvements, featuring the new S9 chip that Apple claims is 60% faster, coupled with a 30% faster GPU. Notably, new features include health data access with Siri, Name Drop for sharing information with nearby users, and Double Tap for watch control.

The iPhone 15 series was unveiled, featuring the Super Retina XDR display and the A16 Bionic chip. It comes in two sizes, with a new contour edge design and vibrant color options. The advanced camera system offers 48-megapixel capabilities, auto portrait mode, and 4K recording. The iPhone 15 Pro introduces titanium construction, gaming-focused software features, and a more repairable design. It also features the A17 Pro chip and a pro-level camera system with multiple lenses.

Furthermore, Apple is adopting a USB-C connector for the iPhone.

The starting prices for these products range from $399 for the Apple Watch Series 9 to $999 for the iPhone 15 pro.