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"If you are an independent professional, business owner or startup founder conducting events to promote yourself, your ideas, products, or services, you are in an environment where so many are doing online (and offline) events. It’s a very, very tough and competitive market to be in.
Getting attention in the ‘Attention Economy’ is not easy.
It has been, and still is, a very steep learning curve for me. But the journey is worth it. I have collaborated with some great people – from whom I have learned a lot. And I am giving you my insights here.
It is fascinating to see how the events industry has changed and watching new developments as they arise."
From: EVENT MARKETING GUIDE - Available on Amazon Kindle: https://www.amazon.com/dp/B0CLJS5MZ6/
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