This news of Shein's reentry into the Indian market may have excited some, but it is essential to remember the detrimental practises that define the fast fashion giant!

The brand is crazy successful because of its fast fashion model, characterised by rapid production, low-cost labour, and disposable garments. This approach perpetuates a vicious cycle of overconsumption, labour exploitation, and environmental degradation.

Fast fashion brands like Shein are notorious for their contribution to environmental destruction. From carbon emissions generated during production and transportation to the enormous amount of textile waste dumped into landfills, the industry's practises are devastating, to say the LEAST.

Shein's rapid turnover of styles and its encouragement of impulsive buying exacerbate the already alarming environmental crisis we face.

Moreover, behind the allure of its affordable clothing lies a darker reality of worker exploitation. The brand's supply chain is shrouded in secrecy, making it difficult to trace the origin of its products.

Reports of poor working conditions, long hours, and meagre wages in garment factories linked to Shein are distressing. The brand's push for cheaper production costs at the expense of human rights is a cause for serious concern!

It is essential for us, the consumers, to reject the fast fashion mentality perpetuated by brands like Shein and instead support sustainable and ethical fashion alternatives.