The Evolution of the National Crush Phenomenon: From Rashmika Mandanna to Social Media Trends

Rashmika Mandanna was crowned India's National Crush by Google India in 2020. However, the term has lost its significance due to misuse by celebrities and their PR activities. Social media has democratized fame, making it easier for individuals to gain widespread recognition. Trends and virality play a crucial role in making someone a National Crush, but this also means that their popularity can be short-lived. The concept has evolved into a cultural phenomenon, but its meaning and significance have changed over time.