Apple's latest offering, the iPhone 15, has garnered significant attention, especially its Pro models, which introduce a novel "functional" action button on the left side of the device. This customizable button allows users to perform tasks like activating the flashlight or swiftly launching the camera. Defaulted as a ringer selector, it simplifies the switch between silent, vibrate, and active modes, with a simple press.

In a design shift, Apple revisits softer curves reminiscent of the iPhone 8, enhancing grip, particularly on the larger iPhone 15 Plus and 15 Pro Max models. The 6.7" screen adds weight to these models, while the 6.1" iPhone 15 Pro combines manageability with a sturdy titanium body for added durability.

The Pro model boasts a 3x optical zoom telephoto lens enabled by a tetraprism design. This innovation allows for up to 77mm focal length, with a 15x digital zoom option. It also improves portrait mode with automatic depth information capture, providing more realistic background blur adjustments.

Apple makes a significant leap by adopting USB-C charging, streamlining the process and boosting data transfer speeds up to 20 times faster in the iPhone 15 Pro.

Beyond the iPhone, Apple introduces the Apple Watch Series 9 and Ultra 2 smartwatches, featuring new colors and innovative gestures, enhancing user experience in health tracking and display brightness control.

This latest iPhone and Apple Watch lineup underscores Apple's commitment to innovation, focused not only on new features but an improved overall user experience, setting a new standard for technological advancement.