How do brands work with event professionals? Do you think brands work with event profs in the best way that they should? Or could?

Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. When brands use event marketing, they can:

-        Engage their audiences in more meaningful ways

-        Create communities

-        Give their audiences new experiences

-        Increase sales

-        Create brand ambassadors

-        Build their brands

If brands better understood the usefulness of event marketing to their brands, then they would probably perceive the role of event professionals differently and how best to work with them to grow their brands.

Read more: https://shareyaarnow.substack.com/p/the-role-of-event-professionals-in

🌐🌐🌐