By Khushi Keswani

In a recent session hosted by the Market Research Society of India (MRSI), industry experts delved into the evolving landscape of behavioural sciences and its impact on marketing strategies.

The webinar, titled 'The Science and Art of Human Behaviour in Marketing,' brought together a diverse panel of speakers who offered unique perspectives on integrating behavioural insights into business practices.

The panel comprised Amitabh Mishra, Sundar Muthuraman, CEO of SL Venture, Siva Iravani, Consumer Behaviour Consultant at Curious Cat Consulting, Biju Dominic, Chief Evangelist at Fractal Analytics, Geetika Kambli.

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