By Vishesh Sharma

Consumers are increasingly finding themselves duped by deceptive brand packaging. One common trick is the use of exaggerated portion sizes or vibrant images of ingredients, which give the impression that the product is more generous or healthier than it is. Another is the clever use of colours and fonts that mimic those of more reputable brands, leading to confusion and mistaken purchases. This deception not only results in consumers feeling cheated but also erodes trust in brands and the marketplace at large.

In an exclusive interview with BestmMediaInfo.com, social media sensation Revant Himatsingka, also known as 'FoodPharmer,' discussed the issue of brands using deceptive packaging to attract customers. "It's a very thin line between marketing and lying. I think using green packaging to signal that a product is nature-oriented is fine.

However, it becomes lying when you label yourself as an ORS (Oral Rehydrating on) and then trademark the word ORS, said Himatsingka.

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