With the influx of intimate area lightening creams in the market, you may feel that it's unnatural to have a darker pubic region than the rest of your body. You may be wondering if there's something wrong with you!

Well, you will be relieved to know - It's perfectly normal for your vulva to be darker than the rest of your body. This is called hyperpigmentation. AND THIS IS WHY IT HAPPENS...

1 HORMONES - The melanocytes (cells forming melanin) in your intimate region are more sensitive to hormones. Puberty, pregnancy, and aging create hormonal changes that render the area darker over time.

2 FRICTION AND INFLAMMATION - Friction from sex and exercise increases melanocyte hyperactivity, which causes more melanin production. It can also cause inflammation, which can, in turn, cause post-inflammatory hyperpigmentation.

3 AGING - Repeated hormonal changes that come with age can further make the area darker.

Even though it's totally normal to have darker intimates, you can do certain things to minimize the darkening...

• Avoid tight clothes & underwear
• Keep the area moisturized
• Wear breathable fabrics

Thank me later 👋