THREE WAYS TO USE SOCIAL MEDIA TO YOUR ADVANTAGE

Social media was created to connect us with other people - Friends and family and people that like the same stuff as we do. It was create to make spreading ideas and collaborating with each other easier.

Because of this, all the "sell-sy" stuff will always get knocked down. So how are we, as businesses, supposed to do just that, sell our stuff?

By cultivating a relationship with our clients *first.* By giving them content they find interesting, before trying to sell anything.

Here are 3 ways to create a relationship with your future clients online:

1. GIVE THEM USEFUL INFORMATION

If your a cleaning business this might be cleaning tips, or your favorite products. If you cut hair, it might be a quick and easy hairstyle for the holidays. Whatever your business is, share what you know about.

2. RESPOND TO COMMENTS

Keep the conversation going, get to know the people that interact with your posts and let them get to know you.

3. SPEAK TO THEIR INTERESTS

This might be sharing funny videos related to what you do. It might be talking about current events around your topic. Whatever it is, remember to keep it relevant to what your business does, so it's easy to remember what it is your business actually does.

How are you using you social media accounts to your advantage?