Here is a sample User Persona for Online Shopping Brands like Myntra. An ideal target audience must have a keen interest in trying out new and trendy outifts while ensuring quality of clothes they buy. Generally, young people between 18-35 years of age are the most aggressive buyers for online shopping brands as this age is more comfortable in trying out new stuffs with financial independence to support their endeavours.

Besides ensuring quality goods, brands should also focus on the insecurities and frustrations of customers in order to make their services best in the market.

Any add-ons?