Vicky Kaushal's Govinda Naam Mera has taken a direct-to-digital route, as Star Network acquired the satellite and digital rights for a sum of Rs. 62 crores.

It is confirmed that Vicky Kaushal and Sara Ali Khan's yet untitled film with Dinesh Vijan has been sold to Netflix. It is directed by Laxman Utekar.

Dinesh Vijan has given some of the biggest hits on OTT and hence, it wasn't difficult for him to get a good deal for the Laxman Utekar directorial," revealed a source close to the development to Bollywood Hungama, adding further that just the digital rights of this film have been sold for Rs. 70 crores

Govinda Naam Mera, is a lot more commercial, the market is surprised to see Laxman Utekar's film fetching more money than Govinda Naam Mera from mere digital rights. "Content scores over anything else. This funda is more relevant than ever before in today's time."