Vince McMahon Is Asking $9 Billion for His Wrestling Empire.

The 77-year-old McMahon is the WWE’s controlling shareholder and reinstated himself as executive chairman in January to oversee a strategic review of the company. McMahon left the firm last year following revelations that he had paid millions of dollars to settle sexual misconduct claims.

The list of potential buyers for the WWE includes Endeavor Group Holdings Inc., the owner of Ultimate Fighting Championship, as well as investors from the Middle East who have already made major investments in golf and soccer. Endeavor would need financial help from a third party since its market capitalization of $10.4 billion is only a bit more than what McMahon wants, but the company has already shown it can integrate and grow a sports-media business with a divisive founder in the UFC.