By Vishesh Sharma

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Those campaigns were successful and did raise the awareness levels for the brand and the campaign ran for some time. BPCL and latest being Bournvita have roped him to endorse their brands.

I thought the choice of Dravid for Bournvita is a perfect match as the brand always connected well with sports and games. Also in Sri Lanka, Milo the competitor to Bournvita, has owned the cricketing property there and have helped the Sri Lanka Cricket board in unearthing fresh talents from school levels through several tournaments.

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