The term “Acubi” is actually an English translation of the Korean language 아쿠비, which is a cute makeup word. Acubi is a style originated from a Korean fashion brand Acubi Club 아쿠비클랍 . It is a unique fashion trend that combines the elements of minimalism,  y2k fashion and subversive basics create a simple and natural look, but at the same time, quite ornamental. Acubi can also be linked to the 2000s japanese gyaru style the former without the necessity of excessive accessories and over the counter makeup. Acubi fashion can look really clean when styled that way, it's a more preferred style for the college students and a lot of celebrities nowadays. The kpop girl group Newjeans involved a heightened use of the fashion in their 'OMG' music video as well as for the performance stages. In recent years there has been a growing emphasis on modesty and understated elegance in Korean fashion. The Korean trend shifted away from the loud and flashy styles which were popular in the past decades and made room for Acubi's lighter and neutral tones which highlighted the modesty and maturity in their appearance. Its simple and unassuming style allows individuals to express themselves while also fitting into the larger social fabric. Moreover the rise of social media and online shopping apps have also contributed to the popularity of this fashion trend both within and outside Korea. Thus, Acubi fashion has recently taken over the world by storm with its laid-back and comfortable aesthetic still managing to look modest and stylish. You can also style yourself in the same with a pair of cargo pants or a miniskirt, a vintage oversized tee or a cozy crop top, crochet hat, baggy zip-up hoodie or a bomber jacket, optional leg and arm warmers with a pair of your favorite sneakers or boots! So don't forget to give a try!

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