By Vishesh Sharma

For centuries, the news game was simple: journalists spun stories, the sales crew wooed the audience and brands who clamoured for attention. Fast forward a bit and news platforms branched out into radio, production services, OTT, events, and more.

In between, as brands increased ad spending on digital, news platforms also bolstered their digital strategies to boost ad and subscription revenue, but it came along with its own set of challenges.

Now, news platforms are launching e- commerce platforms, diving into gaming, levelling up their tech and diversifying into different content genres beyond the news.

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