The 2024 Cannes Film Festival saw an impressive display of talent and glamour, with Indian influencers playing a major role on the international platform. From social media stars to famous singers and innovative business owners, the Indian representatives at Cannes have stood out, displaying their impact, imagination, and business acumen.

Indian influencers have gained prominence in their country through impactful collaborations with brands, and are now extending their influence globally.

Male beauty guru Ankush Bahuguna wore clothing created by Rohitash Notani. He is showcasing emerging fashion designers from India at the event.

Aastha Shah, a content creator based in Mumbai, who focuses on fashion, beauty, and lifestyle, is the first Indian content creator with Vitiligo to appear on the Cannes red carpet. For her first appearance, the 26-year-old embodied a princess-like aura by choosing a stunning strapless dress from Dolly J.

Indian YouTuber and actor Ayush Mehra was spotted wearing a outfit for Cannes 2024 created by Sawan Gandhi.

Nancy Tyagi, an Indian creator of content, strolled on the red carpet at the Cannes 2024 Film Festival. She was dressed in a ruffle dress of her own design. She opted for a 1,000-meter fabric to sew her stunning gown, which weighed more than 20 kg. It took Nancy one month to create her stunning outfit, and the effort was definitely worth it!

Nevertheless, internet users are displeased by the presence of influencers and content creators at the festival.

Users were curious about the motive behind inviting these influencers to Cannes as questioned by Brut India. They think the occasion should honor movies and moviemakers, so they are inviting social media influencers instead of industry professionals.

During the 76th Cannes Film Festival (2023), influencers such as Kusha Kapila, Dolly Singh, Masoom Minawala, Ranveer Allahbadia, and Shivani Bafna graced the red carpet, sparking a conversation.