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Why boycott starbucks is trending on Twitter?
Recent times several advertisements have sparked controversies in India, and this time, the brand which has 'hurt the sentiments' of netizens is none other than the popular coffee chain - Starbucks. A section of social media users were so disappointed with the latest advertisement of Starbucks #ItStartsWithYourName that they even threatened to boycott the company.
#ItStartsWithYourName
The advertisement featuring an elderly couple faced the wrath of a section on social media as they felt it "promoted sex change". The ad showed the couple at a Starbucks store, waiting for their son Arpit to arrive. While the father looks upset with his son's decision to undergo a sex change, the mother can be seen urging him to remain calm. A few seconds later, a young girl comes and sits next to them. Then the ad revealed that the parents were actually meeting their transgender daughter for the first time after she changed her sex. The father then goes on to order cold coffee for the family. However, the transgender girl was taken aback when the Starbucks barista says ‘Three cold coffees for Arpita.’