The margins are attractive, too; the cost of creating something physically varies from a virtual form.

It is pretty easy and profitable for luxury brands.

"Dolce & Gabbana's first NFT series, a nine-piece collection featuring dresses, crowns and a men's suit (more than half of which were simply digital versions of physical items), sold for a reported $5.7 million last year via the luxury marketplace UNXD." (CNN report)

If the profit is clear and the audience's vision is clear, what else do the brands need to choose their productivity?

Even if the buyers have an income to spend, they do understand their profit before buying anything in the virtual world.