With the publishing of the first book in 1997, the Harry Potter franchise has been a global phenomenon. The series has won the hearts of millions of fans across the world, and its popularity has only grown with each new book and film release. Yet, as time passes, some worry if the Harry Potter frenzy will be as popular with the next generation, particularly Generation Z.

Gen Z, those born between 1997 and 2012, are the first to have grown up with the Harry Potter series as a cultural touchstone. Many of them grew up reading the books and seeing the films, and the series has become an important part of their lives. But, as Generation Z grows older, it remains to be seen if they will be able to sustain the Harry Potter infatuation.

One factor that may contribute to the longevity of the Harry Potter franchise is the rise of social media. Platforms like TikTok and Instagram have allowed fans to connect with each other and share their love for the series. This has created a sense of community among fans, which may help keep the franchise relevant for years to come.

Another element that may contribute to Harry Potter's sustained appeal is the franchise's capacity to adapt to new technology. For example, the Harry Potter: Wizards Unite mobile game released in 2019 introduced the series to a new generation of enthusiasts. The game, which has been a popular with fans of all ages, employs augmented reality technology to allow players to explore the wizarding world in real life.

To summarise, while it remains to be seen if Generation Z can sustain the Harry Potter frenzy, there are grounds to be positive. The franchise's capacity to adapt to new technology, as well as the emergence of social media, has allowed it remain relevant for more than two decades. As long as fans continue to interact with one another and express their passion for the series, the Harry Potter franchise is certain to be a cultural fixture for many years to come.