By Sakshi Sharma

Zee News’ new look aims to establish a distinctive brand identity by providing a clutter-free screen in order to create a more comfortable viewing experience for people, Abhay Ojha, Chief Business Officer, Zee Media, said.

In an exclusive conversation with BestMediaInfo.com, Ojha stated that the channel has made content changes as well, including introducing new programmes.

The rebranding was implemented to coincide with the upcoming election year and the news channel hopes to attract more viewers with the changes.

Abhay Ojha, Chief Business Officer, Zee Media, said, “We took this step when we realised that there is a lot of clutter on the channel. We went to the consumers and asked them whether they are comfortable or not and we did our own research which is purely logical. Like the movement of eyes, when the viewers are watching something, what kind of colours are soothing for their eyes, what stresses their eyes, what are the elements they are comfortable with when they see the screen."

“So, we came up with the idea of a clutter-free screen. The colour combination we have chosen is absolutely soothing and perfectly alright for the viewer to watch endlessly without their eyes getting tired,” he added.

Ojha stated that other than this technical reason, all the channels are more cluttered and there are a lot of things which you can't even read or understand while watching them.

“So, we thought that instead of having seven-eight bands from top to bottom we should reduce them to maximum three bands so that there is more clarity and the focus is on news. As a leader, we believe that now is the time we should bring a change in the industry. We want our viewers to be there with us all the time and they should also feel good about the screen,” Ojha stated.

He then went on to speak about how the content too has been tweaked to better suit the audience's preferences, and to ensure they get the most information from the shows.

Read Full Story https://bestmediainfo.com/2023/03/zee-news-rebranding-aimed-at-attracting-more-viewers-offering-a-clutterfree-screen-abhay-ojha