By BestMediaInfo Bureau

ZEE5 is currently expanding its content repertoire to better cater to consumer preferences. The platform, on Wednesday, unveiled the trailer for the original series Gyaarah Gyaarah. In a conversation with Manish Kalra, chief business officer, ZEE5 India, he stated that the series was ZEE5's dive into a new genre.

He added that while the platform has had its share of mystery and thrillers, the platform is looking for newer genres. The company intends to cater to evolving consumer needs.

Kalra noted that ZEE5 ranks third in the country in terms of paying SVOD subscribers, underscoring the platform's growth trajectory and commitment to delivering value to its audience.

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